PROBLEM

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Chicago Town’s new toppings are so delicious the whole world needs to know all about them. The ‘Who Knew?’ campaign seeks to share the excitement around the variety of choice we offer to pizza lovers. 

 

INSIGHT

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When you try something for the first time and it exceeds your expectations it’s difficult to keep it to yourself. 

 

IDEA

 

Influencers have their own way of expressing what they love through their medium - a unique language that resonates with their audience. We tasked city-based influencers to share their love of Chicago Town’s new toppings through their art or craft.