PROBLEM

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There are over 300 million Liverpool fans in Asia but living overseas can make it hard for them to feel connected to the club.

 

INSIGHT

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We know that creating content that caters for a diverse international audience can help overseas fans feel closer to the players and more valued by the club.

 

IDEA

 

To bridge the gap between overseas fans and the club we created playful Lunar New Year content featuring some big name stars. Unfortunately for Trent it’s the Year of the Tiger, so we had him do some good deeds around Anfield to ward off the bad luck.